Role: Marketing Manager
Industry Type: Automobile (Automobile Dealers)
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
UG: Any Graduate
PG: Any Postgraduate
Job Summary :
The Marketing Manager is responsible for planning, implementing, and monitoring marketing activities to increase brand visibility, generate leads, and drive sales for the dealership. The role involves digital marketing, event management, local promotions, and customer engagement initiatives.
Key Responsibilities
- Develop and execute dealership marketing strategies.
- Plan and manage digital marketing campaigns across social media platforms.
- Organize customer engagement activities, rides, events, and promotional campaigns.
- Coordinate with local businesses, colleges, and organizations for brand promotions.
- Monitor marketing budgets and campaign effectiveness.
- Generate quality leads for sales teams.
- Maintain relationships with existing customers and communities.
- Analyze market trends and competitor activities.
- Prepare monthly marketing reports and performance reviews.
- Ensure compliance with Royal Enfield branding guidelines.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 35 years of marketing experience, preferably in the automobile industry.
- Strong knowledge of digital marketing and social media management.
- Excellent communication and leadership skills.
- Event planning and vendor management experience.
- Proficiency in MS Office and marketing tools.