Role: Zonal Sales Manager (B2C)
Industry Type: TV / Radio
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: Retail & B2C Sales
UG: Any Graduate
PG: Any Postgraduate
Individual Accountabilities Generate revenue through selling of Zee channel s inventory and creative content solutions Conceptualize TV sales strategies and solutions to address client challenges and close annual deals Pitch, close and manage deals with major brand advertisers for West with brand s media and creative agencies to ensure synergies, collaboration and trust Proven and consistent track record of executing through an aggressive growth strategy and contributing to client revenue growth rates above expectations Customer Engagement Engage with clients to understand their business challenges and requirements and position Zee as a strategic partner by offering range of solutions available and the cost benefits Position Zee as a strategic partner to clients by offering solutions spanning across business products, platforms and markets ensuring higher share of marketing spends Establish a thorough understanding of customer s business landscape to identify potential opportunities Leverage data to deliver value for customers across the customer journey compelling pitch narratives and supporting customer campaigns post-sale Revenue Growth and Management Forecast revenue objectives through proper account management and ensure a healthy funnel for the business at any point of time Identify market opportunities for strategic areas of growth/key brands resulting in additional revenue Achieving defined revenue goals Generate revenue from new streams Expansion of brand prospecting lists Ensure annual deals Ensure high retention of advertisers Essential Strong relationship with clients and agencies Understanding of broadcast metrices Understanding pipeline management Fluency in selling, pricing control, inventory control and brand building Good presentation skills Great communication skills