A fast-scaling direct-to-consumer fashion apparel brand operating in India s e-commerce and lifestyle retail sector. We build digitally native collections and brand stories that drive customer affinity and repeat commerce. We are hiring a remote PR Communications Manager to own earned media, narrative, and reputation across India.
Role Responsibilities
- Develop and execute PR strategy for product launches, seasonal campaigns, and brand moments to drive earned coverage and brand salience.
- Build and maintain strong relationships with national, regional, and trade journalists, editors, and lifestyle influencers to secure proactive coverage.
- Produce high-quality press materials press releases, media pitches, features, op-eds, and talking points and tailor narratives to target outlets.
- Lead influencer and blogger outreach, coordinate product seeding and reviews, and manage collaborations with creative and social teams.
- Own crisis and reputation management: prepare holding statements, coordinate internal stakeholders, and manage media responses to issues.
- Track and report PR performance using media coverage, share-of-voice, sentiment analysis, and actionable insights for leadership.
Skills Qualifications
Qualifications: Proven experience managing PR for consumer brands (fashion, lifestyle, or e-commerce preferred). Excellent written English and narrative development skills. Fully remote role based in India; ability to collaborate across marketing, product, and customer teams.
Must-Have
- Media relations
- Crisis communications
- Press release writing
- Influencer relations
- Media measurement
- Media monitoring tools
Preferred
- Fashion and lifestyle brand PR
- Agency-side account leadership
- Cision
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.