Role: Marketing Coordinator-Franchise & Partner

Industry Type: Education / Training

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

UG: Any Graduate

About the company

At StudyIn, we believe that the right guidance has the power to change lives. As the worlds most trusted higher education specialist, weve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.

Main Duties & Scope of the role

The Marketing Coordinator Franchise & Partner runs the front line of marketing support for the network taking in marketing requests, briefing and tracking them, coordinating the assets behind campaigns, and keeping every stakeholder informed through to closure. In practice this means operating the franchise marketing enablement queue: logging requests, allocating them against the creative-credit and service-tier model, coordinating delivery with central teams, and holding follow-up until the work is done.

This is a hands-on execution role that calls for genuine ownership the person drives requests to closure and keeps things moving, rather than simply passing them along. The person is expected to own what they handle chasing missing information, flagging risks early, and making sure nothing stalls simply because no one followed up. Franchise and partner marketing are equally the focus of the role, delivered through campaigns, events and webinars/sessions as needed.

Key Responsibilities

A. Request management & the enablement queue

Own the day-to-day franchise and partner marketing request queue, so every request is properly briefed, tracked and closed on time.

Act as the first point of coordination for incoming franchise and partner marketing requests.
Log each request in the tracker (Jira or agreed system) with owner, timeline, status and next step, and check the brief is complete and the request qualifies for support before work begins.
Prioritise by urgency, business relevance and capacity; escalate delays or unclear briefs with context and a recommended next step.
Hold follow-up through to closure and keep a clean record of open, pending and closed items.

B. Campaign & asset coordination

Coordinate the assets and materials behind franchise and partner campaigns on brand and on time.

Work with the content and creative team to produce and adapt assets from approved templates, and with franchise and partner teams to localise them on brand.
Support campaign delivery across franchise offices and partner teams including university promotions, destination campaigns, fairs and webinars, through campaign packs, toolkits, email and social assets, event collateral and presentations.
Maintain the franchise and partner marketing calendar and campaign tracker, chasing inputs and flagging clashes or gaps to the Senior Manager.
Check every asset for accuracy, formatting and correct local details before it is shared.

C. Franchise enablement

Give franchise teams the onboarding, toolkits and guidance they need to market effectively in their own markets.

Coordinate marketing onboarding for new franchises inductions and access to Brand Hub, templates, toolkits and guidance.
Keep toolkits, FAQs and how-to guides current, and make sure franchise offices know when something new lands.
Track adoption of key templates and toolkits, and gather feedback on gaps and recurring needs.

D. Brand governance & quality control

Keep franchise and partner marketing consistent, on brand and free of errors.

Review franchise materials against brand guidelines, tone of voice and visual standards, using a simple checklist.
Check that assets sent to partners and onward to students ù are on-brand, current and approved before they go out.
Flag inconsistencies, outdated assets or incorrect brand usage to the relevant manager, and keep an issue log of recurring gaps.
Provide clear, professional corrective guidance and help keep the asset library clean and current.

E. Reporting & visibility

Own a clear, current picture of franchise and partner marketing activity, performance and bottlenecks at all times.

Maintain weekly and monthly trackers covering request volume, status, turnaround time, asset delivery and open issues.
Compile campaign performance data ù engagement, response, lead and conversion metrics, from the analytics teams into the trackers and dashboards.

F. Stakeholder communication & follow-up

Take ownership of keeping stakeholders informed and following things through, so requests don't stall waiting on a reply.

Communicate clearly and professionally with franchise teams, partners, internal marketing, university marketing, sales and agencies.
Clarify requirements before acting and manage expectations where timelines or briefs are unclear.
Keep stakeholders updated on status and dependencies, and follow up consistently without needing reminders.

Success areas

Request management- Requests are logged, prioritised, followed up and closed within agreed SLAs; nothing stalls for lack of follow-up.
Turnaround - Standard requests are turned around within target SLA; exceptions are flagged early with a clear reason.
Accuracy & quality- Assets, trackers, emails and reports are right first time and checked before they go out.
Brand consistency-Franchise and partner materials follow StudyIn guidelines and approved templates.
Enablement adoption-Franchise toolkits and templates are current and easy to use, and franchises are actively using them.
Stakeholder communication-Stakeholders are kept up to date on where their requests stand, without having to chase.
Reporting & visibility-Weekly and monthly trackers give leadership a true picture of volume, delays and recurring issues.
Accuracy & quality-Assets, trackers, emails and reports are right first time and checked before they go out.
Brand consistency-Franchise and partner materials follow StudyIn guidelines and approved templates.
Enablement adoption-Franchise toolkits and templates are current and easy to use, and franchises are actively using them.
Stakeholder communication-Stakeholders are kept up to date on where their requests stand, without having to chase.
Reporting & visibility-Weekly and monthly trackers give leadership a true picture of volume, delays and recurring issues.

About the Candidate (including required competencies)

Skills & experience

Around 2û4 years in marketing coordination, marketing operations, or franchise / partner / channel marketing, or a comparable role (experience in field or trade marketing is also relevant).
Experience working across multiple stakeholders, internal teams and external partners.
Experience in the education or EdTech sector, or in a multi-market / distributed-office environment, is an advantage.
A track record of running trackers, reports and asset libraries in a structured, deadline-driven environment.

Technical skills

Core

Strong with Excel / Google Sheets ù comfortable building and maintaining trackers, not just reading them.
Confident running work through a task tracker such as Jira (or Asana, Monday, Trello).
Strong PowerPoint / Google Slides for clear, presentable updates.

Useful

Familiar with a CRM such as HubSpot or Salesforce.
Able to adapt assets in Canva or similar template-based tools.
Comfortable with shared drives and asset libraries, and basic campaign reporting.

Written & communication

Strong written English ù clear emails, updates, action notes and status summaries.
Asks the right clarifying questions before starting work.
Summarises information clearly and escalates issues with context.

Required attributes

Highly organised; owns what they handle and sees it through to closure.
Detail-oriented, with a real quality-checking instinct.
Comfortable juggling multiple live requests without losing accuracy.
Service-minded and proactive ù clarifies, chases and flags rather than waiting.
Listens before responding, and works independently once briefed.
Steady under pace, in a fast-moving environment.