- Conduct keyword research to identify target keywords and phrases for optimization
- Analyze website data and metrics to identify areas for improvement and inform optimization strategies
- Optimize website content, including page titles, meta descriptions, header tags, and image alt tags, to improve search engine visibilityImplement technical SEO best practices, such as site structure and URL optimization, to improve search engine crawlability and indexing
- Develop and implement link building strategies to improve the authority and credibility of the websites
- Monitor and analyze search engine rankings and traffic to measure the effectiveness of SEO strategies
- Collaborate with cross-functional teams, such as content creators and web developers, to ensure a seamless integration of SEO efforts
- Provide recommendations and execute strategies for content development in coordination with SEO goals
- Strong understanding of search engine algorithms and ranking factorsExcellent analytical and problem-solving skills
Criteria
- SEO tool knowledge
- Digital marketing certification