Advertising & Campaigns
Plan and execute advertising campaigns across digital (Google, Meta, LinkedIn) and offline channels
Coordinate with designers, agencies, and vendors for creative production and media buying
Track campaign performance (reach, CTR, CPL, conversions) and report ROI with actionable insights Content & Communications
Write and manage content for website, social media, email campaigns, and press communications
Develop marketing collateral: brochures, product one-pagers, presentations, and ad creatives
Manage the company's social media handles. Maintain a consistent posting calendar and brand voice
Maintain brand guidelines and ensure consistency across all communications Lead Generation & Events
Support lead generation efforts in coordination with the sales team
Organise participation in trade shows, exhibitions, and industry events Conduct competitor and market research to sharpen positioning and messaging