- Lead Generation & Conversion: Handle incoming customer inquiries through walk-ins, digital platforms, and referrals to generate test drives.
- Needs Analysis: Assess customer requirements (budget, lifestyle, utility) to recommend the most suitable used vehicles from the dealership inventory.
- Product Knowledge & Demonstration: Maintain a deep understanding of pre-owned vehicle specs, market value, and features. Confidently explain vehicle history, warranties, and mileage.
- Pricing & Negotiation: Negotiate vehicle prices, trade-in values, and finalize purchase agreements with profitability for the dealership.
- Financing & Paperwork: Assist buyers with loan processing, insurance, RTO documentation, and title transfers.
- Customer Retention: Follow up with clients post-delivery to ensure satisfaction and generate repeat or referral business.
