Role & responsibilities:
Meet Management:
Plan and execute all types of meets, including Channel Partner Meets and Influencer Meets.
Brand Enhancement:
Manage and enhance brand visibility at retail outlets and other relevant locations.
Loyalty Program Management:
Handle loyalty program queries, communication, and data analysis.
POSM Management:
Manage POSM distribution and maintain accurate records.
Exhibition & Event:
Manage exhibitions and events end to end.
Market Visit & Competition Analysis:
Conduct regular market visits and share competition analysis.
Reports Submission:
Ensure timely submission of all reports as required by the Central Marketing Team.
Collaboration & Vendor Management:
Coordinate with cross-functional teams including sales, brand marketing, supply chain, finance, and external agencies to ensure seamless execution.
Qualifications & Experience:
- Masters in business administration or an equivalent qualification.
5+ years of experience in trade marketing / brand management, preferably in the electricals or consumer durables good sector. - Strong knowledge of retail operations and consumer behaviour.
- Excellent project management and organizational skills.
- Strong analytical and problem-solving abilities.
- Effective communication and interpersonal skills.
- Proficiency in MS Office and marketing analytics tools.
Key Competencies:
- Commercial acumen
- Strategic thinking & Analytical skills
- Negotiation skills
- Creativity and innovation
- Customer orientation
- Data-driven decision-making