Role & responsibilities
A. External Communications
- Develop and implement PR strategies to strengthen the companys brand image in the FMCG market.
- Draft press releases, media notes, corporate statements, and communication briefs.
- Manage media relations with print, digital, and electronic media agencies.
- Coordinate with PR agencies for brand campaigns, product launches, and media coverage.
- Monitor brand mentions, competitor PR activities, and industry trends.
- Support communication for new product launches, marketing campaigns, and brand activations.
- Handle crisis communication and prepare media responses as required.
B. Media & Influencer Management
- Build strong relationships with journalists, editors, bloggers, and influencers.
- Plan and execute influencer marketing activities aligned with brand strategy.
- Manage media visits, interviews, brand events, and press conferences.
- Track and analyse media coverage and prepare monthly PR reports.
C. Corporate Communications
- Create and maintain communication materials such as corporate profiles, leadership bios, and internal newsletters.
- Support CSR communication, sustainability reports, and brand storytelling.
- Prepare speeches, talking points, and presentations for senior leadership.
- Ensure all communication aligns with company values and brand identity.
D. Internal Communications
- Support internal communication initiatives including employee engagement campaigns, leadership announcements, and intranet updates.
- Draft internal mailers, event communication, and cultural content.
- Coordinate internal events and communication sessions.
E. Stakeholder Management
- Liaise with cross-functional teams including Marketing, HR, Sales, and Product Management.
- Collaborate with agencies (creative, PR, digital) for content creation and PR campaigns.
- Manage PR budgets, agency billing, and documentation.
Preferred candidate profile
- Strong communication, storytelling, and content-writing skills.
- Ability to build and maintain media & stakeholder relationships.
- Knowledge of FMCG industry dynamics, consumer trends, and competitive landscape.
- Experience in crisis communication and brand reputation management.
- Proficiency in media monitoring tools & social listening platforms.
- Creative thinking and ability to design impactful communication strategies.
- Strong organizational and multitasking skills.
- Excellent interpersonal and presentation skills.
- Bachelors or Master?s degree in Mass Communication, Public Relations, Journalism, Marketing, or related field.
- PR agency or corporate communications experience in FMCG, Retail, Consumer Goods, or Lifestyle sectors preferred.
- Experience managing media and influencer relationships mandatory.