Job Description
Public Relations (PR) Associate
Company
RizeX Digital Solutions
Department
Marketing & Brand Communications
Reports To
Marketing Manager / Business Head
Location
Coimbatore
Position Overview
We are looking for an energetic and communication-driven Public Relations (PR) Associate to enhance the visibility of both RizeX and its clients. The ideal candidate will build relationships with media professionals, coordinate brand stories, secure publications, and support corporate communications that strengthen brand reputation.
Key Responsibilities
Media Relations
- Build and maintain relationships with journalists, editors, bloggers, influencers, and online publications.
- Pitch stories, company announcements, success stories, and thought leadership articles.
- Coordinate interviews, podcasts, webinars, and media interactions.
- Identify opportunities for press coverage and brand features.
Client PR & Brand Communications
- Plan and execute PR campaigns for RizeX clients.
- Draft press releases, media notes, executive profiles, speeches, and announcements.
- Coordinate publication of client achievements, product launches, and milestones.
- Support employer branding and executive branding initiatives.
Digital PR
- Secure features on business, startup, technology, and industry websites.
- Collaborate with the SEO team to acquire high-quality editorial backlinks through digital PR.
- Monitor online brand mentions and media coverage.
- Maintain relationships with content publishers and industry platforms.
Content Development
- Write compelling articles, blogs, founder stories, company profiles, newsletters, and case studies.
- Prepare award nominations and business recognition submissions.
- Assist in developing communication material for events, conferences, and product launches.
Event & Corporate Communications
- Coordinate media coverage for company events, webinars, exhibitions, and networking sessions.
- Prepare media kits, press materials, and post-event reports.
- Support corporate announcements and strategic communication initiatives.
Monitoring & Reporting
- Track media mentions, publications, and PR campaign performance.
- Prepare monthly PR performance reports.
- Maintain a database of journalists, media contacts, publications, and influencers.
Required Skills
- Excellent written and verbal communication skills.
- Strong business writing and storytelling abilities.
- Confidence in pitching ideas and networking with media professionals.
- Strong interpersonal and relationship-building skills.
- Ability to manage multiple campaigns simultaneously.
- Research-oriented with excellent attention to detail.
- Creative thinking and proactive approach.
Qualifications
- Bachelor's degree in Journalism, Mass Communication, Public Relations, Marketing, English, or a related field.
- 1-3 years of experience in Public Relations, Corporate Communications, Digital Marketing, or Journalism.
- Experience in a digital marketing agency or communications firm is preferred.
Preferred Tools
- Google Workspace / Microsoft Office
- ChatGPT and AI writing tools
- Canva
- Google Alerts
- Meltwater/Cision (preferred)
- PR distribution platforms
- CRM tools
Key Performance Indicators (KPIs)
- Media publications secured each month.
- Press releases and articles published.
- Digital PR backlinks acquired.
- Brand mentions and media reach.
- Executive interviews and speaking opportunities secured.
- Award submissions completed.
- Client PR campaigns successfully executed.
- Growth in brand visibility and online reputation.
Why Join RizeX?
- Work with startups, SMEs, educational institutions, and enterprise clients.
- Gain hands-on experience in digital PR, branding, and strategic communications.
- Collaborate with creative, SEO, web development, and AI teams.
- Fast-paced environment with opportunities to build impactful brands and grow your career.