Role & responsibilitie
E-commerce & Quick Commerce Management
- Develop and execute the annual marketing strategy for E-commerce, Quick Commerce, and D2C channels.
- Drive sales growth across Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart, Jiomart, and other online platforms.
- Manage online merchandising, product listings, content, pricing, promotions, and assortment planning.
- Coordinate with Key Account Managers and marketplace teams to maximize visibility and sales performance.
- Plan and execute platform-specific promotional campaigns, seasonal events, and new product launches.
- Monitor marketplace search rankings and improve product discoverability through SEO and content optimization.
D2C Marketing
- Develop customer acquisition and retention strategies for the company's D2C website.
- Improve website traffic, user experience, and conversion rates.
- Plan customer engagement initiatives, loyalty programs, email marketing, and CRM campaigns.
- Optimize customer journeys to increase repeat purchases and customer lifetime value.
Digital Marketing
- Lead performance marketing campaigns across Google Ads, Meta, YouTube, and other digital platforms.
- Manage media planning, budgeting, and campaign execution to maximize ROI.
- Optimize digital campaigns based on key performance metrics.
- Work closely with creative agencies for campaign development and content creation.
Brand & Consumer Marketing
- Ensure consistent brand communication across all digital channels.
- Develop engaging content for websites, marketplaces, and social media.
- Support new product launches with integrated digital marketing campaigns.
- Build consumer engagement through influencer collaborations and social media initiatives.
Analytics & Business Performance
- Monitor KPIs such as GMV, revenue, ROAS, CAC, ACoS, conversion rate, traffic, customer retention, and profitability.
- Analyze customer behavior, market trends, and competitor activities to identify growth opportunities.
- Prepare weekly and monthly business reviews with actionable insights.
- Drive continuous improvement through data-driven decision-making.
Cross-functional Coordination
- Collaborate with Sales, Supply Chain, Finance, IT, Product, and Customer Service teams to ensure seamless execution.
- Coordinate with agencies, marketplace partners, and technology vendors.
- Ensure inventory availability during promotional campaigns and high-demand periods.
Budget & Compliance
- Manage the digital marketing budget and optimize spending for maximum returns.
- Ensure compliance with marketplace policies, digital advertising guidelines, and brand standards.
Qualifications
- MBA in Marketing, Digital Marketing, Business Management, or a related discipline.
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
Experience
- 610 years of experience in E-commerce, Digital Marketing, or D2C marketing.
- Minimum 3 years of experience managing E-commerce and Quick Commerce platforms in the FMCG, Food & Beverage, Consumer Goods, or Retail industry.
- Experience handling marketplace advertising and performance marketing is preferred.
Required Skills
- Strong understanding of E-commerce, Quick Commerce, and D2C business models.
- Hands-on experience with Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, and Instamart marketing.
- Expertise in Google Ads, Meta Ads, SEO, SEM, email marketing, and CRM.
- Strong analytical skills with proficiency in Microsoft Excel, Google Analytics, and dashboard reporting tools.
- Knowledge of digital merchandising, conversion rate optimization (CRO), and marketplace SEO.
- Excellent project management, communication, and stakeholder management skills.
- Ability to manage multiple campaigns in a fast-paced environment.
- Strong commercial acumen with a focus on profitable business growth.
Key Performance Indicators (KPIs)
- E-commerce and D2C revenue growth
- Quick Commerce sales growth
- Gross Merchandise Value (GMV)
- Return on Ad Spend (ROAS)
- Advertising Cost of Sales (ACoS)
- Customer Acquisition Cost (CAC)
- Conversion rate
- Website traffic and engagement
- Customer retention and repeat purchase rate
- Digital campaign ROI
- Market share growth across online channels
- Product availability during promotions
- Achievement of annual sales and profitability targets
Competencies
- Strategic thinking
- Consumer-centric mindset
- Business and commercial acumen
- Data-driven decision-making
- Innovation and creativity
- Leadership and team collaboration
- Result orientation
- Problem-solving and analytical ability
- Excellent communication and negotiation skills
Preferred candidate profile