We are seeking a skilled MarTech professional to manage and optimize marketing technology tools that support campaign planning, execution, and performance tracking. The role involves working across CRM, marketing automation, analytics, and content management platforms to enhance marketing effectiveness and customer engagement.
Role & responsibilities
- Manage and optimize MarTech tools for campaign planning, execution, and performance tracking
- Work with customer engagement and CRM platforms such as MoEngage to track user behaviour, interactions, and lead journeys. Execute, monitor, and optimize marketing automation workflows and lifecycle campaigns
- Analyse campaign performance using analytics tools (e.g., Google Analytics) and derive actionable insights
- Collaborate with content and digital teams to manage and update CMS platforms like CM.com & MoEngage
- Ensure data accuracy, seamless integration, and smooth functioning across marketing technology systems
- Identify and implement opportunities to enhance marketing efficiency and effectiveness through technology
Requirements:
- Bachelors degree in marketing, Business, IT, or related field
- 14 years of experience in communication planning
- Hands-on experience with CRM, automation, and analytics tools
- Strong analytical and problem-solving skills
- Good communication and coordination abilities
Preferred Skills:
- Knowledge of campaign management and lead lifecycle
- Experience with integrations and data management
- Familiarity with SEO, paid campaigns, and email marketing tools