Employment Type: Full-Time
Social Media and Public Relations Executive
Location: Mumbai
Experience: 4+ Years
Employment Type: Full-Time
Industry: Animation, VFX, Gaming, Media & Entertainment
About 88 Pictures
88 Pictures is a global animation, VFX and gaming studio with operations across Mumbai, Bengaluru, Toronto and London. We collaborate with leading studios, filmmakers and content creators to deliver high-quality visual storytelling for audiences worldwide.
We are looking for a creative, proactive and communication-driven professional to manage the social media presence and public relations activities of 88 Pictures.
Role Overview
The Social Media Executive PR & Creative Communications will be responsible for building and managing the studios presence across social media and external communication platforms.
The role involves developing social media strategies, creating engaging visual and written content, coordinating PR activities, managing media relationships and ensuring consistent brand communication across all platforms.
The ideal candidate should be able to independently conceptualise campaigns, design social media creatives, write compelling content and manage PR initiatives from planning through execution.
Key Responsibilities
Social Media Management
- Manage the official social media accounts of 88 Pictures across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
- Develop and execute monthly and quarterly social media content calendars.
- Conceptualise campaigns around studio projects, achievements, awards, events, employee stories, hiring initiatives and industry developments.
- Write engaging captions, posts, announcements, articles and promotional content.
- Monitor social media trends and identify relevant opportunities for the studio.
- Manage comments, messages and audience interactions while maintaining the organisation?s tone of communication.
- Track platform performance and prepare regular reports covering engagement, reach, follower growth and campaign effectiveness.
Creative Development
- Conceptualise and design creatives for social media posts, stories, reels, announcements, presentations and internal communication.
- Create visually engaging static posts, carousels, short-form videos and basic motion graphics.
- Work with photographs, project artwork, event footage and employee content to develop platform-specific creatives.
- Ensure that all content follows the studio?s visual identity and brand guidelines.
- Coordinate with internal creative teams, photographers, videographers and external agencies whenever required.
Public Relations
- Plan and execute PR activities for studio announcements, projects, awards, leadership appointments, events and business milestones.
- Draft press releases, media notes, leadership quotes, company profiles and interview briefs.
- Build and maintain relationships with journalists, entertainment publications, trade media and industry platforms.
- Coordinate media interactions, interviews, event coverage and press opportunities.
- Work with PR agencies and external communication partners to ensure timely execution of campaigns.
- Monitor media coverage and maintain records of published articles, interviews and industry mentions.
- Support the leadership team with communication material for conferences, panels, award events and public appearances.
Brand Communication
- Maintain a consistent brand voice across social media, PR and corporate communication.
- Collaborate with HR, Recruitment, Production, Creative and Leadership teams to identify stories and communication opportunities.
- Support employer-branding initiatives and recruitment campaigns.
- Assist in developing newsletters, presentations, event communication and other brand-related material.
- Ensure that confidential project information is handled responsibly and released only after the required approvals.
Required Skills and Experience
- Minimum 4 years of relevant experience in social media management, public relations, corporate communications or digital marketing.
- Strong experience in creating and managing social media content for brands or organisations.
- Excellent written and verbal communication skills.
- Strong copywriting, storytelling and proofreading abilities.
- Hands-on experience in designing social media creatives.
- Proficiency in Canva and working knowledge of Adobe Photoshop, Illustrator, Premiere Pro or similar creative tools.
- Understanding of social media analytics, platform algorithms and content performance metrics.
- Experience in writing press releases and coordinating with media publications or PR agencies.
- Ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
- Strong attention to detail and sensitivity towards brand reputation and confidential information.
- Interest in animation, VFX, gaming, films and the media and entertainment industry will be an advantage.
Preferred Candidate Profile
- Creative thinker with a strong visual and editorial sense.
- Proactive and capable of independently managing social media and PR assignments.
- Comfortable working in a fast-paced, project-driven environment.
- Able to convert business, project and employee updates into engaging stories.
- Strong interpersonal skills and confidence in working with senior leadership, creative teams, media professionals and external agencies.
- Candidates should have a portfolio or samples of social media creatives, campaigns, written content or PR work.
Education
Bachelor?s or Master?s degree in Mass Communication, Journalism, Public Relations, Marketing, Advertising, Media Studies or a related field.
Why Join 88 Pictures?
This role offers an opportunity to shape the public voice and digital presence of a global animation, VFX and gaming studio. You will work closely with creative professionals and leadership teams while communicating exciting projects, achievements and stories to audiences across the world.