Role: Performance Marketing Manager
Industry Type: FMCG
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
UG: Any Graduate
PG: Any Postgraduate
Role & responsibilities
- Digital sales - work with brands on the mandate to grow their ecommerce business through effective on platform per-formance marketing interventions
- End to end 360-degree auditing, to create an annual, quarterly and monthly plans basis whats right for the brand
- Deliver best in class executional excellence and strategic direction to the performance marketing agency
- Work with Media team, Brand teams & E comm teams to synergize investments, align plans and execute OTIF
- Suggest AMS strategy with search and display keeping in mind best way to achieve share of voice, brand KPIs and de-liver on ROAS targets, volume and share growth
- Work towards achieving aligned metrics with regular monitoring & regular optimization
- Guide and monitor Associates/Analysts across the teams in the performance marketing agency on tactical implementa-tion in line with the strategic goals
- Demonstrate thought leadership by developing and presenting industry/market research findings, eCommerce & DTC trends, eCommerce & DTC growth areas, new models to consider and relevant commerce case studies
- Drive experiments and new initiatives across brands
- Help identify and improve daily processes & systems across teams
- Co-lead monthly and quarterly reviews with platforms, marketplaces and brand teams
Preferred candidate profile
- 5 + years prior work experience in performance marketing
- Strong analytical skills as well as experience in applying those skills in the advertising domain
- Experience in running on-platform performance campaigns using AMZ and other platforms
- Understand the commerce ecosystem on non-self-serve platforms and drive data driven strategies on increasing value from the investments made on those platforms