About GOBOULT
GOBOULT is building the next generation of consumer technology products for young India. Every product we launch is designed around innovation, style, and everyday usability, backed by a digital-first approach to marketing.
We're looking for an Assistant Brand Manager who thrives at the intersection of product, creativity, and performance marketing. This role isn't about managing the corporate brandit's about making every product launch a success through compelling storytelling, content, and digital execution.
What You'll Do
As an Assistant Brand Manager, you'll own the marketing journey of multiple product categories?from launch planning to campaign execution and performance analysis. You'll work cross-functionally with product, creative, content, influencer marketing, ecommerce, and performance teams to ensure every launch creates impact.
Product Marketing
- Develop product positioning, messaging, and key value propositions for new launches.
- Create GTM (Go-to-Market) plans for new products across digital channels.
- Define target audience, customer personas, and communication strategies.
- Translate technical product features into simple, compelling consumer benefits.
- Build launch calendars and ensure seamless execution across all teams.
Campaign Planning & Execution
- Conceptualize and execute digital-first campaigns for product launches.
- Brief and collaborate with creative, design, video and content teams to develop launch assets.
- Ensure consistency in messaging across ecommerce, website, social media, paid ads, marketplaces and influencer content.
- Coordinate campaign timelines and manage multiple product launches simultaneously.
Performance Marketing Collaboration
- Work closely with the Performance Marketing team to create high-converting ad creatives.
- Develop hooks, messaging angles, scripts and creative concepts optimized for Meta, Google and other digital platforms.
- Analyze campaign performance and continuously iterate creatives based on insights.
- Identify winning content formats that can be scaled through paid media.
- Partner on A/B testing of creatives, messaging, landing pages and product communication.
Content & Creative Strategy
- Drive the creation of in-house content including product videos, reels, lifestyle shoots and UGC-style assets.
- Work closely with production teams to ensure content is optimized for both organic engagement and paid advertising.
- Build creative briefs for shoots and oversee execution to maintain high-quality output.
- Stay updated on digital trends, creator formats and emerging content styles that improve campaign performance.
Influencer & Creator Marketing
- Collaborate with the influencer marketing team to integrate creators into product launches.
- Help identify the right creators for each campaign based on audience fit and campaign objectives.
- Develop campaign briefs and ensure influencer content aligns with product messaging.
- Repurpose high-performing influencer content into paid advertisements wherever applicable.
Analytics & Insights
- Track launch performance across digital channels.
- Analyze product adoption, campaign metrics, engagement and conversion data.
- Generate actionable insights to improve future launches and marketing effectiveness.
- Monitor competitor launches, communication strategies and category trends.
What We're Looking For
- 2?5 years of experience in Product Marketing, Brand Marketing or Growth Marketing.
- Experience working with D2C, consumer electronics, consumer tech, lifestyle or fast-moving consumer brands.
- Strong understanding of digital marketing and performance-driven creative.
- Ability to think strategically while executing at a fast pace.
- Excellent project management and cross-functional coordination skills.
- Strong communication and presentation abilities.
- Comfortable working with data, consumer insights and campaign analytics.
You'll Stand Out If You
- Have launched multiple products in a D2C environment.
- Understand what makes ad creatives convert?not just look good.
- Have worked closely with Meta Ads, Google Ads or Performance Marketing teams.
- Have experience creating content for Reels, Shorts and UGC-style campaigns.
- Stay updated with digital trends, creator economy and consumer behaviour.
- Have experience in consumer electronics or audio products.
What Success Looks Like
- Product launches are executed on time with strong digital visibility.
- Campaign creatives consistently improve engagement and conversion metrics.
- High-performing content is continuously generated and scaled through paid advertising.
- Product messaging remains consistent across all consumer touchpoints.
- Cross-functional teams operate seamlessly during launch cycles.
- Every campaign is driven by insights, experimentation and measurable business impact.
Why Join GOBOULT?
- Be part of one of India's fastest-growing consumer technology brands.
- Own end-to-end product launches that reach millions of consumers.
- Work alongside creative, product, performance and ecommerce teams in a fast-moving environment.
- Get the freedom to experiment, test ideas and build campaigns that directly influence business growth.
- Grow in a role where creativity, data and consumer understanding come together every day.
If you enjoy turning products into stories, stories into content, and content into business results, we'd love to meet you.