LETS TALK ABOUT YOU
Your profile
- You have completed a degree in marketing, business administration, industrial engineering, electrical engineering or a comparable field; a combination of technical and commercial education is a strong plus
- Several years of professional experience in product or portfolio marketing in the energy automation, grid automation or a related B2B technology environment
- Good understanding of the power transmission and distribution market, its customer segments (utilities, industry, infrastructure) and buying behaviors
- Familiarity with energy automation portfolio elements such as SCADA/EMS/DMS, substation automation, protection, communication and cyber security solutions
- Proven experience in developing value propositions, positioning, messaging and launch plans for technical products and solutions
- Hands-on experience with marketing collateral creation (presentations, brochures, web content, videos), campaign execution and event management (trade fairs, webinars, customer days)
- Experience with digital marketing tools, CRM systems and marketing analytics; ability to measure and report on campaign effectiveness
- Strong storytelling, copywriting and presentation skills; ability to translate complex technical topics into clear customer benefits
- Self-driven, well-organized team player with strong cross-functional collaboration skills
- You have fluent English skills and you are experienced in working in intercultural teams; German language proficiency is a plus
Your responsibilities
- Act as the bridge between R&D, product management and customers: continuously sense customer voices and market signals and feed them back into portfolio strategy, roadmaps and marketing priorities
- Establish and run structured voice-of-customer mechanisms (customer interviews, advisory boards, feedback loops from pilots and events) and translate insights into positioning, messaging and portfolio recommendations
- Shape and execute the portfolio marketing strategy for the Grid Automation product portfolio in alignment with portfolio management, R&D, sales and regional organizations
- Drive the communication around pilot projects and early adopter engagements end-to-end: stakeholder communication plans, progress storytelling, success stories, reference cases and lessons-learned dissemination
- Create and maintain high-quality marketing collateral, including presentations, brochures, one-pagers, white papers, web content, demos and reference stories
- Conduct market, customer and competitor analyses to sharpen positioning and identify communication opportunities
- Collaborate closely with portfolio managers, R&D, communications and external agencies to ensure consistent brand and message execution
- Take responsibility for quality, time and cost of own work results
Your opportunities for personal growth
- You will be part of the future-oriented Grid Automation Portfolio Development team and contribute to developing our Internet of Energy business, which has a strategic importance for Siemens Energy on becoming a leading digital company
- You will be accumulating experience regarding the entire portfolio of products, solutions and services of our Grid Technologies business and will have exposure to all management levels, which will give many options to develop your career