Role: Digital Marketing Executive
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
UG: Any Graduate
PG: Any Postgraduate
Digital Marketing Executive (SaaS Products) Location: Faridabad / Hybrid
Company: RARR Technologies Pvt. Ltd.
Experience: 1-3 Years
Employment Type: Full-Time
We are looking for a creative and execution-focused Digital Marketing Executive who can independently plan and execute digital marketing initiatives, generate leads, improve brand visibility, and support customer engagement activities.
Key Responsibilities Digital Marketing
- Plan and execute digital marketing campaigns across Google, Meta (Facebook Instagram), LinkedIn, and YouTube.
- Create and manage paid advertising campaigns to generate qualified leads.
- Monitor campaign performance and optimize ROI.
- Track and report campaign metrics using Google Analytics and related tools.
SEO Website Management
- Perform On-Page SEO activities:
- Keyword research
- Meta tags optimization
- Content optimization
- Internal linking
- Landing page optimization
- Perform Off-Page SEO activities:
- Backlink creation
- Directory submissions
- Business listings
- Guest posting opportunities
- Monitor website performance using Google Search Console.
- Manage WordPress websites and landing pages.
Content Social Media
- Create social media calendars and marketing plans.
- Design marketing creatives using Canva or similar tools.
- Manage company pages on:
- YouTube
- Create engaging posts, banners, videos, and promotional content.
- Coordinate product launches, feature announcements, and customer success stories.
Email WhatsApp Marketing
- Execute email marketing campaigns.
- Build and manage mailing lists.
- Create newsletters and product update campaigns.
- Plan and execute WhatsApp marketing initiatives for customer engagement and lead nurturing.
Product Marketing
- Develop marketing collateral including:
- Product brochures
- Case studies
- One-pagers
- Presentations
- Customer success stories
- Promote SaaS products through various digital channels.
- Work closely with the sales and customer success teams to support lead generation activities.
Customer Engagement Support
- Connect with existing customers over phone, email, WhatsApp, and virtual meetings.
- Assist customers with basic product queries and coordinate with the support team when required.
- Conduct customer follow-ups for:
- Product feedback
- Feature adoption
- Renewal reminders
- Satisfaction surveys
- Maintain positive customer relationships and improve customer engagement.
Required Skills
Mandatory
- Social Media Marketing
- SEO (On-Page Off-Page)
- Google Ads / Meta Ads
- Google Analytics
- Google Search Console
- Content Creation
- Canva
- Email Marketing
- WhatsApp Marketing
- WordPress
Preferred
- Experience promoting SaaS products or software solutions.
- Basic understanding of CRM and ATS platforms.
- LinkedIn Marketing.
- Video editing tools such as CapCut, Filmora, or Premiere Pro.
- AI content creation tools (ChatGPT, Gemini, Claude, etc.).
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.