Product Manager

Role: Product Manager - Digital Technology

Industry Type: Insurance

Department: Product Management

Employment Type: Full Time, Permanent

Role Category: Product Management - Technology

UG: Any Graduate

PG: Any Postgraduate

• Product Development Strategy: Lead the development and enhancement of Axis Max Life Insurance's digital products across e-commerce platforms, including websites and mobile apps.
• Define and execute the product roadmap in alignment with business goals, customer needs, and market trends.
• Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value.
• Call Centre Management: Lead, monitor, and optimize the day-to-day operations of the digital insurance call centre
• Establish clear KPIs for lead handling, follow-ups, FTR (First Time Resolution), and TAT (Turn Around Time).
• Liaise with BPO/tele-calling vendors, ensuring SLA adherence and consistent delivery quality.
• Analyze lead flow patterns (warm, hot, cold) and create tailored contact strategies.
• Collaborate with Business teams to improve funnel quality and call scripting.
• Drive initiatives to improve conversion ratios, lead scoring models, and retargeting efforts.
• Design and drive integration of AI-powered chatbots to support pre-qualification, query resolution, and follow-ups.
• Identify touchpoints for seamless bot-to-agent handoffs and personalization triggers.
• Partner with product/tech teams to improve system integrations, including CRM, dialers, and campaign management tools.
• Conduct RCA on leakage points and implement improvement loops using data.
• Stay updated on industry trends in tele-sales, conversational AI, and digital insurance buying behaviour.
• Release Management: Own the end-to-end release management process, ensuring smooth and timely product releases, including managing release schedules, coordination with engineering and QA teams, and ensuring product readiness for launch.
• Oversee the successful rollout of new features and product updates, managing risks and ensuring minimal disruption to the user experience.
• Develop and manage detailed release plans, track progress, and communicate release status to all relevant teams.
• Ensure that all product releases are well-documented, tested, and meet regulatory and quality standards before going live.
• Customer-Centric Focus: Lead customer research, usability testing, and feedback collection to continuously improve the user experience and refine the product offering.
• Use data-driven insights, A/B testing, and customer feedback to identify opportunities for optimization and new feature development.
• Cross-functional Collaboration: Work closely with development, design, marketing, sales, and operations teams to deliver seamless product launches and updates.
• Collaborate with the UX/UI design team to ensure the product interface is intuitive and provides an outstanding customer experience.
• Ensure alignment of product goals across teams, and communicate effectively to stakeholders regarding product progress, challenges, and updates.
• Agile Project Management: Lead and participate in Agile ceremonies (sprints, stand-ups, retrospectives) to drive product development and ensure timely delivery of features.
• Maintain and prioritize the product backlog, ensuring that the most impactful features and enhancements are delivered on time.

• High energy professional with strong project management and communication skills
• Deep interest in technology and digital solutions, with a clear understanding of how systems work
• Highly customer-focused, with the ability to understand and empathize with customer pain points
• Proactive in troubleshooting issues and going the extra mile to ease customer challenges
• Proven ability to deliver under tight project release timelines
• Capable of influencing and driving outcomes beyond direct authority
• Strong stakeholder management skills with a collaborative approach
• Quick decision-maker who effectively drives the digitization agenda forward