Role: Digital Marketing Manager
Industry Type: Textile & Apparel (Fashion)
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
UG: Any Graduate
Salary: 4 lakhs to 8 lakhs per annum shall not be a constraint for the right candidate.
Role & Responsibilities:
- Lead/ support corporate gifting and bulk order lead generation across various Indian marketplaces like Alibaba, IndiaMART, and social media platforms (Facebook, Instagram, LinkedIn).
- Drive social media marketing campaigns, focusing on lead generation through Facebook, Instagram, LinkedIn, and Google AdWords.
- Responsible for product listings on B2B and B2C platforms, ensuring high visibility and optimization.
- Actively engage in client communication, follow-up calls, and lead conversion to achieve sales targets.
- Collaborate with digital marketing agencies and internal teams to execute ad campaigns and monitor performance.
- Develop and implement strategies to increase followers, engagement, and brand reach across social media channels.
- Maintain and update MIS (Management Information System) for all ongoing campaigns and leads.
- Coordinate and follow up with the team to ensure timely execution of all tasks.
Preferred Candidate Profile:
- Must have strong knowledge of digital marketing and lead generation techniques, with hands-on experience in Indian marketplaces like Alibaba and IndiaMART.
- Confident communicator with excellent sales skills, capable of converting leads via calls and online communication.
- A creative and results-driven individual who can develop strategies to boost social media followers and engagement.
- Energetic, young professional with a pleasing personality and the ability to work in a fast-paced environment.
Perks and Benefits:
- Salary: 4 lakhs to 8 lakhs per annum shall not be a constraint for the right candidate.
- Opportunities to grow within a dynamic and rapidly expanding industry.