Business Analyst Growth
Role Objective: The Business Analyst Growth will bridge business strategy, data insights, and digital marketing execution. This role is responsible for understanding business requirements, translating them into actionable insights, and driving performance-driven digital marketing initiatives. The candidate will work closely with business, product, technology, and marketing teams to enable data-driven decision making, process optimization, customer acquisition, and revenue growth.
Responsibilities - Business Analysis Stakeholder Management Gather, analyse, and document business requirements through stakeholder discussions Develop and validate BRDs/FRDs ensuring clarity, completeness, and alignment with business goals Act as a liaison between business, marketing, and technology teams Manage stakeholder communication throughout project and campaign lifecycle
- Digital Marketing Strategy Campaign Management Design and execute data-driven digital marketing strategies for customer acquisition and brand growth Manage integrated campaigns across paid (ads), organic (SEO), email, and social channels Monitor, analyse, and optimize campaign performance against KPIs Develop optimization and corrective strategies to achieve business objectives
- Process Optimization Marketing Automation Analyse and improve marketing and business processes for efficiency and scalability Implement automation tools and workflows for campaign execution and lead management Apply process modelling techniques to create current-state and future-state workflows Drive continuous improvement initiatives across marketing and business functions
- User Experience Analysis Measurement Design digital creatives including banners, ads, landing page visuals, and social media posts Create compelling ad copies, taglines, captions, and marketing content Ensure brand consistency across all communication channels Use tools like Photoshop, Illustrator, Canva, or similar platforms
- User Experience Conversion Optimization Identify gaps in customer funnel and recommend improvements Optimize landing pages, creatives, and campaign flows Collaborate with product/tech teams to enhance user experience Conduct user journey and UX analysis to improve engagement and conversion rates.
- Data Analysis Performance Insights Track and evaluate campaign and product KPIs (CTR, CAC, conversion rates, ROI, etc.) Build dashboards and reports for performance monitoring Information Classification- Confidential Drive data-based prioritization and strategic recommendations Analyse large datasets to extract actionable insights for marketing and business decisions
Experience Strong analytical and data interpretation skills Excellent stakeholder communication and problem-solving abilities Expertise in business process design and optimization Ability to translate business needs into structured solutions Strong understanding of SEO, SEM, social media, email marketing, and performance marketing Hands-on experience in campaign execution and optimization Expertise in content creation and ad copywriting Familiarity with marketing automation and analytics tools (Google Analytics, CRM tools, etc.) Design tools: Adobe Photoshop, Illustrator, Canva (or equivalent) Data analysis visualization tools (Excel, Power BI, Tableau, etc.) Campaign platforms: Google Ads, Meta Ads, etc.
Educational Qualification Required Bachelor's / Master's degree in marketing, Business, Communications, or a related field 2 - 4 years of experience in digital marketing roles (experience may vary based on team needs) Experience with marketing automation and analytics tools Prior experience in managing full-funnel digital campaigns Must have scored at least 60% marks or equivalent CGPA marks in 10th 12th / Diploma (if applicable) and Bachelors, and Masters (if applicable) No rounding off marks is allowed. Only FULL Time and Regular education is eligible (10th / 12th / Diploma / Bachelors / Masters) Average Tenure (i.e. total years of experience divided by Number of companies worked for) - Should be 2 or more. Auto Domain Good to have
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