Key Responsibilities
Sales & Business Development
- Develop and implement strategies to increase patient referrals from doctors, clinics, nursing homes, and healthcare institutions.
- Drive OPD, IPD, diagnostics, health check-ups, and surgical referrals.
- Achieve monthly, quarterly, and annual revenue and patient acquisition targets.
- Identify and develop new referral channels and business opportunities.
- Strengthen the hospital's presence across assigned territories.
Doctor Referral Management
- Build and maintain strong relationships with General Practitioners (GPs), specialists, consultants, nursing homes, and key referral partners.
- Conduct regular field visits and relationship-building activities.
- Develop engagement plans for key referring doctors.
- Resolve referral-related issues to ensure a seamless patient experience.
- Organize doctor meets, Continuing Medical Education (CME) programs, conferences, and networking events.
Sales & Marketing Strategy
- Develop and execute marketing campaigns to promote the hospital's specialties and Centres of Excellence.
- Work closely with the digital marketing and branding teams to increase market awareness.
- Plan promotional activities for new clinical programs and healthcare services.
- Support community outreach initiatives, health camps, and awareness programs.
Team Leadership
- Lead, mentor, and manage the doctor referral sales team.
- Set sales targets and monitor individual and team performance.
- Conduct regular reviews, coaching, and field accompaniment.
- Drive productivity and ensure territory coverage.
Market Intelligence
- Analyze market trends, referral patterns, and competitor activities.
- Identify opportunities for expansion and strategic partnerships.
- Recommend business growth initiatives based on market insights.
Stakeholder Management
- Collaborate with clinical consultants, operations, patient care, diagnostics, and marketing teams.
- Coordinate with hospital leadership to achieve business objectives.
- Ensure high levels of referring doctor satisfaction and engagement.
Reporting & Analytics
- Monitor referral conversion rates and business performance.
- Prepare MIS reports, dashboards, and management presentations.
- Track KPIs and recommend corrective actions to improve outcomes.