Job description
SUMMARY
Job Title: Senior Marketing Executive / Marketing Executive
Location: Kolkata / Bangalore
Industry: Recruitment/Staffing
Job Summary
We are looking for a creative and performance-driven Marketing Executive / Senior Marketing Executive to lead digital marketing, performance campaigns, social media marketing, SEO/SEM, branding, and lead generation initiatives. The ideal candidate should have hands-on experience in managing paid campaigns, content marketing, analytics, and integrated marketing strategies.
Key Responsibilities
Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. Manage lead generation campaigns with focus on CPL, CPA, remarketing, and audience targeting. Conduct A/B testing and optimize campaign performance. Handle SEO, SEM, keyword research, website optimization, and Google Analytics reporting. Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and other platforms. Coordinate content creation including posts, reels, videos, blogs, and marketing creatives. Monitor campaign performance and prepare marketing reports using analytics tools. Plan and execute branding activities, workshops, promotional events, and offline marketing campaigns. Coordinate with design, sales, and external vendors for marketing collateral and promotional materials.
Requirements
Bachelor''s or Master''s Degree in Marketing, Mass Communication, Business Administration, or related field. 1 5 years of experience in Digital Marketing, Performance Marketing, or Brand Marketing.
Experience: in the Staffing, HR, Recruitment, Education, Training, or Service industry is preferred.
Strong analytical, communication, and presentation skills. Ability to manage multiple marketing campaigns and meet deadlines.
Benefits
Benefits: - Incentives PF & ESIC
2nd & 4th Saturday off
Role: Social Media Marketing
Industry Type: Recruitment / Staffing
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role: Category: Digital Marketing
Education
UG: Any Graduate PG: Any Postgraduate
Key Skills
StaffingContent MarketingSem / SeoMarketing CampaignsDigital MarketingCampaignsSocial Media MarketingBrandingMarketingRecruitmentTrainingBrand MarketingPresentation SkillsCommunication SkillsSalesEducationAnalyticalHrsdSEMSEOPerformance Marketing
About company
2COMS Consulting Pvt. Ltd. is a Recruitment and staffing solutions company established in 1999 in Kolkata with branches in Pune, Hyderabad & Bhubaneshwar. 2COMS focuses on verticals like KPO, BPO, IT, Insurance, Banking.
Company: Info
Link: 2coms website Address: 388, BLOCK-G,N.A.,N.A.,JNAN GOSWAMI SARANI,NEW ALIPORE, KOLKATA, West Bengal, India Beware of imposters! Naukri.com does not promise a job or an interview in exchange of money. Fraudsters may ask you to pay in the pretext of registration fee, Refundable Fee…Read more