About Intuit
Intuit Inc. is a global technology platform that helps consumers and small businesses achieve financial confidence. Founded in 1983, Intuit serves over 100 million customers worldwide with its ecosystem of financial and tax preparation software.
Product Ecosystem
TurboTax is the leading tax preparation software in the US, helping millions file their taxes accurately. QuickBooks is the leading accounting and financial management platform for small businesses worldwide. Credit Karma helps consumers understand and improve their credit. Mint provides personal financial management tools for budgeting and tracking expenses.
AI and Data
Intuit has invested heavily in AI and data capabilities, using machine learning to provide personalized financial insights, automate bookkeeping, detect tax-saving opportunities, and prevent fraud. The company's AI platform powers intelligent features across all its products.
Platform Strategy
Intuit has built an open platform that connects accountants, financial institutions, and third-party developers. The QuickBooks App Store features thousands of integrations. Credit Karma connects consumers with personalized financial product recommendations.
Financial Performance
Intuit reported $16.4 billion in revenue for fiscal 2024, driven by strong growth across its platform. The company is consistently profitable with high margins.
Leadership
Sasan Goodarzi has been CEO since 2019, leading Intuit's transformation into an AI-driven platform company. He previously led Intuit's Small Business and Consumer Group.