Sr Product Marketing Manager

Job description
Product Positioning and Messaging: Develop and refine compelling product positioning and messaging that resonates with target audiences and clearly communicates the unique value of our products.
Go-to-Market Strategy: Create comprehensive go-to-market plans for new product launches, including market research, competitive analysis, pricing strategies, Value proposition, ICPs / segmentation mapping, Upsell and adoption plan.
Product Launch Management: Plan and execute successful product launches, coordinating with cross-functional teams to ensure alignment on timelines, resources, and deliverables.
Market Research: Conduct market research to identify market trends, customer needs, and competitive insights, and use this information to shape product development and marketing strategies.
Competitive Analysis: Monitor and analyze the competitive landscape, providing insights to help the company maintain a competitive edge.
Pipeline / Win-loss Analysis: Understand and monitor product pipeline to identify sales trends, buying triggers, loss patterns. Act on insights to improve win rates.
Sales Enablement: Develop sales collateral, tools, and training programs to empower the sales team to effectively communicate product value propositions and sell products.
Content Creation: Collaborate with content creators to develop compelling product-specific content, including whitepapers, case studies, webinars, and blog posts.
Customer Engagement: Establish and maintain relationships with key customers to gather feedback and insights that inform product improvements and marketing strategies.
Metrics and Analysis: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts, and continually optimize strategies based on data-driven insights.
Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and collaboration on product and marketing strategies.

requirements
Master s/Bachelors degree in marketing, business, or a related field (MBA is a plus).
8-12+ years of experience in marketing with at least 6-7 years in product marketing, with a track record of successfully launching and promoting products.
Strong analytical, strategic thinking, and problem-solving skills.
Excellent written and verbal communication skills.
Proven ability to work effectively in a cross-functional team environment.
Experience with market research and competitive analysis.
Proficiency in marketing and analytics tools (e.g., Google Analytics, Salesforce, marketing automation software).
Demonstrated leadership and project management skills.
Industry knowledge and expertise in the relevant product category is a plus.
Experience in running product marketing for SaaS, Martech, CX is plus
Role: Marketing Manager
Industry Type: Software Product
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: Any Postgraduate, MBA/PGDM in Marketing
Key Skills
Product managementProduct launchTicketingCompetitive analysisAnalyticalSocial mediaMarket researchCustomer supportProduct marketingSalesforce