Performance Marketing

Location- Noida / Bangalore / Mumbai

Role Overview

The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes.

Key Responsibilities

Campaign Setup & Execution

• Set up and launch managed service ad campaigns across Paytm ad inventory (primarily scratchcards).
• Configure targeting, budgets, bidding, creatives, and flighting based on client briefs.
• Ensure accurate tagging, tracking, and attribution setup.

Campaign Monitoring & Optimization

• Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA. Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance.

Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps).

• Translate learnings into repeatable playbooks and SOPs.

Reporting & Insights

• Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders.
• Analyze performance trends and convert data into actionable insights and recommendations.
• Support QBRs and performance reviews with clear narratives and data storytelling.

Client & Internal Collaboration

• Act as the operations SPOC for sales, account management, and product teams.
• Work closely with Sales to understand client objectives and translate them into executable media plans.
• Coordinate with creative, tech, and product teams to resolve issues and improve campaign outcomes.

Platform & Process Excellence

• Maintain high operational accuracy with zero-defect campaign launches.
• Follow standard operating procedures while contributing to process improvements and automation.
• Provide feedback on advertiser needs to help evolve Paytm Ads products and tools.

Key Metrics Youll Own

• Campaign delivery & pacing accuracy, SLA adherence
• CTR, CVR, CPA / ROAS improvement at account and portfolio levels
• Client satisfaction & SLA adherence
• Error-free campaign launches

Required Qualifications

• 2-6 years of experience in Ad Operations / Campaign Management / Performance Marketing.
• Hands-on experience with managed service campaigns on ad platforms (e.g., Google Ads, Meta, Amazon Ads, Flipkart Ads, Fintech Ad Platforms) and MMPs (Appsflyer, Adjust etc)
• Strong understanding of digital advertising metrics and optimization levers.
• Advanced working knowledge of Excel / Google Sheets.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience working with SMB and Large Advertisers
• Knowledge of SQL, dashboards, or BI tools is a plus

Skills & Competencies

• Analytical and data-driven mindset
• Strong execution & problem-solving skills
• Clear communication and stakeholder management
• Ability to work in fast-paced, high-volume environments
• Ownership mindset with customer-first thinking

Why join us:

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of Indias most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!