Job description
Create go-to market strategy for BU s
Translate regional business development objectives into relevant field marketing with programs, activities, and initiatives, to achieve demand generation, funnel development and brand visibility outcomes
Create and execute integrated marketing campaigns for new logo acquisition and Account Based Marketing Programs.
Proven ability in running ABM programs.
Strategize and execute full funnel activities, leading to revenues.
Report outcomes of all demand gen programs and look at ways to improve them.
Coordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
Expertise in hubspot and Salesforce
Support Head of Marketing in Ad-hoc tasks.
Competencies:
Self-driven with exceptional Marketing demand generation acumen
Good interpersonal skills and strong collaboration skills needed, especially the ability to develop relationships
Proven ability to manage multiple projects with competing deadlines needed, and demonstrated experience in executing events.
Good with analytics.
Role: Marketing Manager
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
Key Skills
Support HeadMarketing programsIntegrated marketingInterpersonal skillsSalesField marketingMarketing campaignsManagementAnalyticsSalesforce