Assistant Manager-Digital Marketing

Job description
Creating go-to-market strategy and execution of strategy. Experience spearheading the entire portfolio of Digital Marketing for Demand generation Talent engagement on social channels and analytics

Experience on Content generation with lead generation in mind - content including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media.

Design, build and maintain our social media presence. Good experience on LinkedIn and Insta/Facebook will be an added advantage.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement

Use social listening and influencing tools, skills to monitor and build Accolite brand.

Work closely with designers, key stakeholders, and other members of the marketing team to ensure clear, concise, and consistent messaging across all marketing assets and programs.

Support Head of Marketing in Ad-hoc tasks.
Competencies:

Strong social and digital-savvy writing capabilities

Self-driven with exceptional Marketing Branding acumen

Strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Good interpersonal skills and strong collaboration skills needed, especially the ability to develop relationships

Proven ability to manage multiple projects with competing deadlines needed, and demonstrated experience writing high-quality content within this environment.

Ability to drive people and projects to meet deliverables, budget, and timelines

Able to accept and learn from constructive criticism.

Role: Head - Digital Marketing
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
Key Skills
Support HeadInterpersonal skillsAssistant Manager Digital MarketingSocial mediaMarketing campaignsSEMSEODigital marketingAnalyticsMonitoring